Content Specialist / Content Manager

Job Summary

As a Content Specialist, you'll lead in creating high-quality content for various platforms. Your goal is to engage the target audience, boost brand visibility, and enhance customer interaction. You'll develop effective content strategies and produce captivating text and visuals. Working closely with other teams, you'll ensure all content aligns with brand guidelines and marketing goals.

Responsibilities

- Develop content strategies that align with marketing goals, audience preferences, and brand guidelines.
- Collaborate with marketing and creative teams to integrate content plans into broader marketing initiatives.
- Define content goals, establish target audience personas, and ascertain measurable KPIs for tracking success.
- Produce high-quality written content for various platforms including blogs, articles, website and social media.
- Create engaging visual content like infographics, images, videos, and presentations.
- Optimise content for search engines using keyword research and on-page SEO techniques.
- Improve website content and blog posts to match target keywords and enhance on-page SEO factors.
- Manage content calendars to ensure consistent, regular and timely content publication.
- Analyse content performance using analytics tools and provide recommendations for improvement.

Qualifications

- 2+ years experience as a Content Specialist, Content Writer, or similar.
- Familiarity with various social media platforms, email marketing strategies, and the complexities of content distribution networks.
- Creative, detail-oriented, and skilled in storytelling. A writing style that captivates, paired with strong verbal skills and a commitment to grammatical precision.
- Skilled in manoeuvring through content management systems.
- Adept in utilising SEO tools, with expertise in keyword research and mastering on-page optimisation techniques.
- Conquer multiple projects and deadlines in a fast-paced environment.

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